What Is Pinterest Marketing
What Is Pinterest Marketing
June 5, 2020
You may think that Pinterest is the go-to the website for Ideas such as home decor, recipes, and outfit inspo. But what most Pinterest Users don’t know is that behind every Pin you post on Pinterest, there is a marketing strategy behind it.
Ah yes, I am pretty aware that people do go on Pinterest to buy things from pins they have saved. But what about the pins they save about recipes they want to try? Or the pin that has all the great tips about how to take care of your hair, skin, and nails? How are the pins that are just photos a marketing strategy?
Well, guys, I am here to tell you that every business has its own specific strategy to get a user’s attention. Those photos of the outfit you saved may very well be linked to a website that sells clothes or a fashion blogger, and you just saved their pin, letting them know that’s what YOU like.
But I digress, Although I can dive into the specifics on how different types of businesses could use Pinterest to their advantage, we’re going to take it slow, and talk about What is Pinterest Marketing.
Pinterest is an Online Social media platform. It is a visual Search Engine; very much like google but with pictures called “pins.” There are billions of pins on Pinterest ranging from recipes to she shed inspo and anything, EVERYTHING in between. Pinterest Acts like a virtual photo album. People save Pins onto a visual board –usually themed—as inspiration.
A lot of people go on Pinterest to find inspirations for their next projects, But a lot of pins have websites back linked to them so Pinterest actually Drives traffic to online business as well.
Pinterest users have the largest purchase intent between all social media. What does this mean? Most people go onto Pinterest with the intent to buy something. This is why Pinterest is the most affordable marketing platform for any business owner. Pinterest is completely free, so you can make your own free personal account, along with a free business account.
This social media platform is a goldmine for any business that can use a visual component to market their services or products. Think about it, on every social media platform you will need a number of followers to market your product or services too. Yes, you can use advertisements to attract customers or clients to your business, but when you announce something, only your followers on that social media site is going to see what you post.
With Pinterest, You have the ability to reach hundreds to thousands of people depending on what type of keywords you use and what’s trending per niche at the moment. Yes, you can accumulate followers on Pinterest, but that doesn’t mean that your followers are the only ones who are going to see your Pins.
Before we get into the Meat and Potatoes of this post first I should explain why you should Market on Pinterest. The reason why you should market on Pinterest is that it is the Fastest social media website to convert leads or sales to your website.
How does it do this?
Imagine you are looking for a recipe for a potluck next month. You are on Pinterest scrolling and scrolling until, Woah, You see a beautiful picture of a zucchini noodle salad recipe, and you think, wow! That looks amazing! So you click on the photo and it takes you to a website. From there you find a recipe, but uh oh, you don’t have a Spiralizer BUT you saw earlier that this person linked a spiralizer in the post, so you click on the link and buy that spiralizer so you can make this amazing looking Zucchini noodle salad.
Do you see what just happened there?
You just became a lead to that person’s website, you probably clicked other links, liked what you saw, and subscribed to their content also! Not only that but you just bought something linked on their site and made them a profit.
This is what happens to many Pinterest users EVERY DAY. If you can effectively market yourself on Pinterest you can get many leads like this one for free. That’s why Pinterest is known as the most affordable marketing strategy because you can still get leads/sales without spending a penny.
And of course, you could always spend money on advertising on Pinterest, and it will only just be MORE effective.
I know this may all seem a little daunting. I am currently creating an e-book going in-depth on How to create your Pinterest account to jumpstart your business. If you would like to be notified you can click here to subscribe to my blog so you won’t out on all the latest blog posts and be the first to be notified of my e-book launch.
Now let’s talk a little bit about the most important part of Marketing on Pinterest, and that is having Keyworded optimized Pin descriptions. I can not stress enough how much of a difference you have when your Pin descriptions use the right keywords to attract potential leads.
Pinterest, very much like google, is a Search Engine. Billions of people go onto Pinterest to search for inspiration so having the right Keywords in Place of your Pin description will help you get found that much faster. There are a few tools I use or have used in the past to find and research my keywords to Put in my Blog Posts and Pin Description.
Keywords everywhere is a chrome plugin that rates the number of times a user looks for a specific keyword. I usually use this plugin before I write blog posts to see what topics are getting the most searches in my Niche. Although this plugin is not free, it is very affordable for new upcoming businesses.
Ubersuggest is a free keyword tool. Before I paid for my subscription to Keysearch, I used this tool for my Keyword research. This is definitely helpful for bloggers who don’t have much to spend before starting out in the blogging world.
Keysearch is a paid subscription-based keyword tool, I pay for the basic package that includes 200 searches a day. Because I am a small blogger I don’t really need more than 200 searches a day so this was perfect for me. Although it is a little pricy for a subscription, it is one of the most affordable keyword tools out there. I use keysearch to plan out my keywords in advance, as well as to look for any relevant niche categories I could use in the hashtags of the Pin description.
One of the best ways to figure out what is being searched on Pinterest Per niche is by looking at your Pin Feed. Usually, when you type in a specific keyword or phrase, suggestions pop up on the bar above the feed that has suggestions for keywords on that topic. So sometimes I just go off of what Pinterest has suggested to me.
In conclusion, Pinterest is an AMAZING way to attract traffic to your blog or get new leads to your business. Marketing on Pinterest will only cut down on your advertising efforts and increase awareness of your brand.
If you would like to know how to get more knowledgeable on Pinterest Click Here for an amazing ebook that explains how Pinterest work and how to create a Pin Strategy